The fashion industry is constantly changing.
At a time when sustainability and
concern for the environment is more booming than ever, many brands have wanted
to change their ethics when producing and distributing their collections and
have committed to environmental protection initiatives. The Italian firm Gucci has added to this idea that some
companies like Armani or Hugo Boss have already started, and recently announced that from 2018
they will stop using skins in their products. A decision that has cheered many,
and has also caused some surprise in others. The house belonging to the Kering group and has joined the Fur
Free Alliance that promotes a fashion without animal skins, which also
belong to other brands such as Calvin
Klein, Stella McCartney or Ralph Lauren. The ban will enter vigor for the spring-summer 2018
collection. But that's not all, the leather creations that the firm still has
will be auctioned and the proceeds will go to the LAV and Humane Society International organizations
that work for the protection of animals.
"It demonstrates our absolute commitment
to making sustainable development an inseparable element of our activity,"
says Marco Bizzarri, president of Gucci.
Although luxury is associated with quality materials and 'savoir faire', or
what is the same, a meticulous and meticulous production, fashion houses do not
have to resort to animal skins to elaborate their collections. Currently there
are high quality synthetic materials that perfectly supplement the benefits
that the skin can bring to a design. "These materials can revolutionize
the sector in terms of sustainability, achieving the same skin quality,"
says Bizarri in the statement that
the Italian house has made.
Some firms join this initiative for interests that are not
limited to animal protection. Disregarding the use of skins in many cases helps
to create a very positive brand image that will have as a consequence - to a
greater or lesser extent - an increase in product sales. The firm in which Alessandro Michele brings his creative vision has already been added to other
initiatives such as the one presented last September when they announced that
they will not hire models that are not over size 34 or even under 16 years. A
proposal to prevent the world of fashion from becoming something insane and
frivolous. How will Gucci's new
designs be with the use of these new materials? We are sure that the brand will
not lose an iota of its essence.
